Founded in 1978, Jaipur revolutionized the rug industry by creating an entirely new business model - working directly with artisans and uplifting their lives and communities as a result. Since then, we have grown to become a global, award-winning brand, sharing our unique point of view through our range of rugs, textiles and other home décor products. More importantly, our passion for design and inspiring people is balanced by our drive to make life better for all those involved in making our products. This ensures that everything we do is as meaningful as it is beautiful – in touch with the world of trends but grounded by a deeper understanding of life and living spaces.