Their textile history goes back four generations. Starting from desert traders in old Indian cities, their rugs now come to you from the tradition of their history with a fusion of innovation, color and heritage.
Their family-owned U.S. company was founded in 1998 by their founder, Junior Gupta. Originally known as J Quilts, they manufactured and wholesaled primarily handcrafted quilts in country motifs from their factories in India with a small selection of matching braided rugs. In 2004, they re-focused by dropping the quilt line and expanding their handcrafted braided rug and accessories under the Homespice Decor product line. In 2006, they introduced their Out-Durable Stain Proof rug line (now known as Ultra-Durable rugs) and in 2008, they created their Green World braided jute rugs and accessories line. They love to innovate, not only through their designs, but also through their systems and processes. Finding ways to improve their services, deliveries and more is always at the top of mind for them.